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Fribourg, November 10, 2023<\/p>\n
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A project supported by the new FRIBOURG territorial brand for a good cause is born.<\/strong><\/p>\n World and Olympic champion Mathilde Gremaud has teamed up with communications agency bytheway.studio<\/a> to launch her brand new clothing line. The collection, inspired by the freeskier\u2019s values, is a perfect blend of her Fribourg roots and international influences. It includes a wide variety of items, from t-shirts and sweaters to hats and even socks. The collaboration reflects Mathilde\u2019s passion for sport and creativity, as well as her commitment to the canton of Fribourg.<\/strong><\/p>\n As ambassador of the new territorial identity of the canton of Fribourg, Mathilde is proud to present an exclusive t-shirt, created especially for the FRIBOURG brand. Profits from the sale of this t-shirt will be donated to the Foundation LOISIRS POUR TOUS<\/a>, which actively supports people with reduced mobility in the practice of sporting activities. \u201cFor me, it\u2019s a unique opportunity to support a good cause while creating a collection I particularly appreciate,\u201d says Mathilde Gremaud.<\/p>\n The collection designed by Mathilde Gremaud was presented to the public on November 10, 2023 at the KUMO<\/a> restaurant in Bulle, run by Fribourg chefs Ben & Leo. Mathilde Gremaud and Ben & Leo are ambassadors for the FRIBOURG brand, representing values such as creativity, risk-taking, stress resistance and passionate commitment. All three embody the values of an entire canton and carry them well beyond its regional borders.<\/p>\n