Fribourg, November 10, 2023

Mathilde Gremaud presents her new clothing line

A project supported by the new FRIBOURG territorial brand for a good cause is born.

World and Olympic champion Mathilde Gremaud has teamed up with communications agency bytheway.studio to launch her brand new clothing line. The collection, inspired by the freeskier’s values, is a perfect blend of her Fribourg roots and international influences. It includes a wide variety of items, from t-shirts and sweaters to hats and even socks. The collaboration reflects Mathilde’s passion for sport and creativity, as well as her commitment to the canton of Fribourg.

As ambassador of the new territorial identity of the canton of Fribourg, Mathilde is proud to present an exclusive t-shirt, created especially for the FRIBOURG brand. Profits from the sale of this t-shirt will be donated to the Foundation LOISIRS POUR TOUS, which actively supports people with reduced mobility in the practice of sporting activities. “For me, it’s a unique opportunity to support a good cause while creating a collection I particularly appreciate,” says Mathilde Gremaud.

The collection designed by Mathilde Gremaud was presented to the public on November 10, 2023 at the KUMO restaurant in Bulle, run by Fribourg chefs Ben & Leo. Mathilde Gremaud and Ben & Leo are ambassadors for the FRIBOURG brand, representing values such as creativity, risk-taking, stress resistance and passionate commitment. All three embody the values of an entire canton and carry them well beyond its regional borders.

Mathilde Gremaud’s collection is now available exclusively online: mathildegremaud.shop/en

Discover unique textiles that combine style, sport and solidarity: By buying a t-shirt created in collaboration with the FRIBOURG brand, you contribute directly to supporting people with reduced mobility in the practice of their sport, thanks to the LOISIRS POUR TOUS Foundation. You’re buying more than just a piece of clothing, you’re making a real difference.

FRIBOURGISSIMA, proud partner of Mathilde Gremaud

Founded in 2013, the Fribourgissima association aims to promote the image of the canton of Fribourg throughout Switzerland and ambition to make people want to get to know it, to come and study, live, spend vacations or set up a business here. She has been proud to work with Mathilde Gremaud since 2022. The freeskier from Fribourg represents the values of the association and an entire canton to the outside world, contributing to the positive image of Fribourg.